by : Somnath Ghosh
Women bodies are using for selling goods. We can see the picture of sexual appeal of woman body in most of the advertisement, such as Computer, Soap, Deodorant, even Shoes. For example we can take the popular known beauty soap Where the famous Bollywood actors are used to show the beauty of their body for the huge sell of advertisers . Soaps are useful for the protection of the body from harmful virus and this illustration is enough for selling the soap. But for the popularity of the advertisement women body are displaing vastly into the bath-tubs as because we the illitarate people don't know how to use a soap. It is a hardcore matter that the sexual need is universal truth but advertisers are abusing this needs of human being by showing obscene ads.
In a advertisement of saving cream or after safe lotion (used by man) we used to see a women who is touching the saved area of the man’s check. And without this the intellectual human being failed to recognise the advantages of those products.
In a advertisement of saving cream or after safe lotion (used by man) we used to see a women who is touching the saved area of the man’s check. And without this the intellectual human being failed to recognise the advantages of those products.
Deodorants ( man) are keeping the freshness of the body but here also women appearance is very much vital. Because utility of the deodorant must received profit through the sexual appeal of the woman body. Woman must have to feels attraction in the man who are using the deodorant and only after this the company will gain the success of the advertisement.
Today advertisement according to ad maker Tapan Das any publicity is a good publicity. Corers of Rupees are involving in ad world and for the profit advertiser have to use woman beauty.
According to me advertisements are loosing its creativity.
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